Mystic Worm is a brand created to reignite the love of reading for people of all ages and skill levels. More than just a book-tracking platform, Mystic Worm fosters a community where readers can log their journeys, discover new books, and celebrate the places they've "traveled" through stories. To make the reading experience even more immersive, the brand offers beautifully designed literary-themed knick-knacks and collectibles, transforming bookshelves into personalized portals to adventure. This senior project encompassed a wide range of collateral materials, including bookmarks, posters, postcards, a website, an Instagram presence, merchandise, and more, all designed to capture the magic of storytelling.